You will probably
have to do your own market research. Professional research is often too
expensive, and if your idea is still at concept stage there is a risk that
other people will not fully understand it.
a possible source of low cost research assistance. For example, some
departments may need real-life project material for their students. A problem
is that students differ in ability, and so quality cannot be guaranteed.
All your research
needs to look professional. This is important because at some point you may
have to present your research to other professionals as part of a proposal for
Use only reliable
or first-hand sources of information, and record each source. Never do what some inventors do, and
present as evidence a collection of articles from popular newspapers and
may seem like a good idea, but many people say one thing to researchers and do
the exact opposite later. Surveys may therefore be a poor guide to actual
Do not trust the
opinions of family and friends! Most will lie to you in order to avoid
arguments, or because they do not want to hurt your feelings.
Do not ignore
someone whose opinion is different from all the rest. That person may be the
only one to identify a major weakness in your idea.
Free or cheap market information sources
internet. Be careful though, as much of the data you find may be outdated or
Many academic and
large public libraries have business information departments, staffed by
helpful librarians with fact-finding expertise.
Use Espacenet to
look at recent patent applications. This can give you clues about the products
and technologies major companies may be working on.
trade fairs and exhibitions. Talk to people, find out who is doing what.