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To deal effectively with a company interested in your idea, it helps to start by understanding what companies look for in new product ideas.
Their dream invention is one that gives them an enormous profit for no risk. They know they are unlikely to find such an invention, but they will definitely want ideas with as few costs and risks as possible. They will never look at your invention and say: ‘This is so good that we must do it, no matter what it costs us!'
Before risking any of their resources on an invention, they will want answers to key questions. These include:
Further points for inventors to think about include: