A new ASEAN IPR SME Helpdesk was launched on 19 March 2013. Similar to the existing China IPR SME Helpdesk, this project will provide free information and services for European businesses, helping them to protect and enforce their intellectual property rights in the ASEAN countries.
The helpdesk website currently offers country factsheets and other useful information relating to IP. In the future, more free resources and services will be added, including guides, e-learning modules, webinars and training events. Users can also sign up for regular newsletters. A free helpline for enquiries has also been established.