Programme

Monday, 4 November 2019

Conference day

We have organised the conference day with SME decision makers' limited availability in mind. The speakers will focus on the key messages in short sessions. Participants can either attend all the mini plenaries and breakout sessions on one track or pick and mix from the tracks.

At special networking breaks and the stand up lunch, participants can meet the speakers to ask them specific questions.

8.30 hrs
Registration
9.00 hrs
Welcome
Fiona Nicolson, President of Licensing Executive Society International
European Patent Academy, European Patent Office

Morning theme: Strategy 

9.10 hrs
Key note lecture 1
High growth businesses and patent commercialisation
Yann Ménière, Chief Economist, EPO
Thomas Bereuter, European Patent Academy, EPO

9.30 hrs
Key note lecture 2
Transactions powered by intellectual assets
Jürgen Graner, Founder & CEO, Globalator
9.50 hrs
Networking break: "Meet the speakers" 
10.20 hrs

Business track 

Mini-plenary 1a:
Making money from technology 
Jürgen Graner, Founder & CEO, Globalator
et al.

IP track

Mini-plenary 1b
IP management framework for successfull implementation
Alexander Wurzer, CEIPI, University of Strasbourg
et al.

11.10 hrs

Business track

Breakout session 1a:
Strategy impact management

Breakout session 1b:
Business model disruption

IP track

Breakout session 1c
Tools & processes

Breakout session 1d
Skills & systems
11.50 hrs
Networking break: "Meet the speakers" 

Afternoon theme: Making deals happen 

12.20 hrs
Key note lecture 3
Market pull
Ruud Peters, IP business leader and entrepreneur
12.40 hrs
Key note lecture 4
Technology push
Bowman Heiden, CIP & Chalmers University
13.00 hrs
Standing lunch: "Meet the speakers" 
14.00 hrs

Business track 

Mini-plenary 2a:
Make Open Innovation work 
Ruud Peters, IP business leader and entrepreneur
et al.

IP track

Mini-plenary 2b
Succeeding with market facilitators
14.50 hrs

Business track

Breakout session 2a
Recognition & reward mechanisms

Breakout session 2b
Enforcement strategies

IP track

Breakout session 2c
Sustainable IP management

Breakout session 2d
Freedom-to-operate
15.30 hrs
Networking break 
16.00 hrs

Closing plenary
People as enablers

The importance of the “human factor” in intellectual asset management
All keynote speakers & moderator
16.45 hrs
Closing remarks 
17.00 hrs
Networking break: “Meet the Speakers”
18.00 hrs
Gala dinner with key note lecture
"IP commercialisation success story"
Jeff Skinner, Executive Director, Institute of Innovation and Entrepreneurship, London Business School
20.00 hrs
Networking drinks reception 
22.00 hrs
End of conference day 


Tuesday, 5 November 2019

Training day

On the training day, participants can attend either a full‑day workshop or two half‑day ones. Most groups will be kept small to foster exchange, which is why we recommend booking early.

Anyone registering for the training day can also apply for a half‑hour one‑on‑one coaching session with an IP and business expert. We will allocate slots on a first‑come, first‑served basis.

Business track

8.00 - 16.30 hrs   Full day workshop:
Transactions done right

Alliances, licensing, spin-offs, acquisitions, divestments
Jürgen Graner, Founder & CEO, Globalator
8.00 - 12.30 hrs
Half-day workshop morning:
Rationale for my first IP strategy

John McManus, IP specialist
12.30 hrs
Lunch
13.00 - 17.30 hrs
Half-day workshop afternoon:
Design and protection of digital business models
Examples from the European industry
Alexander Wurzer, CEIPI, University of Strasbourg

IP track 

8.00 - 16.30 hrs   Full day workshop:
Value-driven IP management
Ruud Peters, IP business leader and entrepreneur
Bowman Heiden, CIP & Chalmers University

8.00 - 12.30 hrs
Half-day workshop morning:
How to market and license your technology

Best practices and expert insights from social media
Bastian July, CEO GoodIP & GC ProGlove
Thomas Bereuter, Innovation Support, European Patent Academy, EPO

12.30 hrs
Lunch
13.00 - 17.30 hrs

Half-day workshop afternoon:
A masterclass in IP negotiation
Put your skills to the test

William Bird, PAGE bvba
Martin Schneider, Schneider Feldmann AG
Thomas Bereuter, Innovation Support, European Patent Academy, EPO

IP clinics 

9.00 - 17.30 hrs 

One-on-one coaching sessions with selected experts

(à 30 minutes) 

After the event, we will give participants a slide per breakout session outlining the session's key recommendations. We will also provide two‑minute video summaries of selected lectures and presentations.

Both the slides and the videos may prove to be useful guidance for the future and can be shared with colleagues back in the office.

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