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A corporate perspective
Keynote lecture 1
A decision-maker's perspective
Keynote lecture 2
The market is always right
Keynote lecture 3
Creativity drives disruption
Keynote lecture 4
Doing better IP deals with the science base
Keynote lecture at the gala dinner
With licensing, product sales or services?
Managing the digital challenge to achieve operational and
How to collaborate successfully
How buyers and sellers meet
Mitigating negative effects and maximising positive outcomes
Breakout session 1a
Create a new market and value network
Breakout session 1b
Establish informed decision-making
Breakout session 1c
What you need to know to team up
Breakout session 1d
Incentivising inventors and team players
Breakout session 2a
Choosing between arbitration and the courts
Breakout session 2b
How to speed up the decision-making process
Breakout session 2c
Using information to make better decisions
Breakout session 2d
Alliances - Licensing - Spin-offs - Acquisitions - Divestments
The hard reality is that most strategic transactions fail or grossly underperform in real life.
Learn how to put Transaction Based Growth ManagementTM at the core of your business strategy and make alliances, licensing deals, spin-offs, acquisitions and divestments work to support the dynamic growth of your company.
Join us to find out how to:
Case studies from European industry
The digital transformation and its impact on business development pose major challenges for IP strategies. This workshop provides a step-by-step introduction to developing digital business models and using systematic IP design to create digital inventions. Business case studies provide key insights for SMEs by focusing on successful digital business transformations from European industry. These success stories range from developing digital twins and integrated industrial value chains (Rittal), to creating a digital customer experience (Hansgrohe) and designing digital ecosystems via platforms (Umdasch Group Ventures/Doka).
Join us to find out more about:
Intellectual property is acknowledged as a key asset in most firms. But its management is still treated primarily as an operational activity for specialists, and not as a core, strategic management function that drives corporate value. This workshop aims to give you the strategic mindset and tools you need to create and communicate the value of IP in your organisation.
Join us and learn how to:
Do you want to create new revenue streams from intellectual property for your company? Join us to find out:
Put your skills to the test
The masterclass in intellectual property (IP) negotiation gives participants a chance to put knowledge acquired at the conference into practice. In a role play based on a real-life case study, three separate parties have to negotiate, co-operate and collaborate to bring a new intensive care unit (ICU) console to market. All participants will receive background information to study in advance and will be assigned to a team representing one of the three parties. Specific confidential instructions for each team will be distributed a day before the masterclass.
To succeed, the three parties will need to fact-find effectively, prioritise, accept compromises, reach agreements within their teams and communicate with the other parties. They will have to address technical (patent), financial (royalties) and contractual (licensing) problems. Experienced supervisors will be available to assist with and resolve any difficulties encountered by the teams. The aim of the negotiation is to complete a concept for a preliminary term sheet that will form the basis of a future commercialisation agreement supported by all parties.