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You may think your idea has good commercial potential, but something else matters more: other people have to think so too.
Significant commercial potential means the prospect of sales and profit on a large enough scale to make all the risk generated by your idea worth taking.
Businesses in particular will need strong evidence that your product will sell, as they are the ones who may have to spend millions of euros to get it to market. In business there is no such thing as a guaranteed winner. For every new product that sells well, there will be other new products that sell poorly.
What most companies will look for is:
From your searches and investigations, what evidence can you present to companies or investors that your idea has the potential to meet these requirements?
For guidance, new products tend to fall into three broad categories:
In which category would most people place your idea?
You need to evaluate any opinion you have had so far from businesses or individuals with expert knowledge of relevant markets. A lack of evidence in favour of your idea could mean one of three things: