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The EPO, the Spanish Patent and Trademark Office, the Technical University of Madrid and the European Union Intellectual Property Office will jointly host a conference on the next generation of students, Generation Z.
Having grown up with digital technology at their fingertips, Generation Zers think and act differently. As digital natives, they have developed new ways of communicating and require a different set of skills and competences to become creative and inventive.
Universities and other public institutions face new challenges in understanding and responding to the needs of this generation. Adapting to Generation Z's mindset and goals is paramount when raising IP awareness and teaching IP.
The 2016 study "Generation Z goes to college" reveals that this generation tends to be entrepreneurial and innovative. Thus, the relevant institutions should not only supply the specific know-how necessary for this, but also provide the most engaging learning environment for optimum success and the chance to turn their ideas into money.
At this two-day conference expert presenters ranging from young entrepreneurs and influencers, students and professors, Generation Z researchers and communication experts to TTO specialists and IP system representatives will share their experience and perspectives.
University teaching staff, students, researchers, technology transfer officers, representatives from government and European academic associations and networks.