T 0520/13 (Advertisement selection / MICROSOFT) of 02.10.2018
- European Case Law Identifier
- ECLI:EP:BA:2018:T052013.20181002
- Date of decision
- 2 October 2018
- Case number
- T 0520/13
- Petition for review of
- -
- Application number
- 08154799.4
- IPC class
- H04M 1/247H04M 1/725G06Q 30/00
- Language of proceedings
- English
- Distribution
- No distribution (D)
- Download
- Decision in English
- OJ versions
- No OJ links found
- Other decisions for this case
- -
- Abstracts for this decision
- -
- Application title
- Providing relevant advertisements or other content based on a communications identifier
- Applicant name
- Microsoft Technology Licensing, LLC
- Opponent name
- -
- Board
- 3.5.01
- Headnote
- -
- Relevant legal provisions
- European Patent Convention Art 56
- Keywords
- Inventive step - providing targeted advertising based on the user's state (no
Inventive step - not technical)
Inventive step - selecting an advertisement locally at the client device (no
Inventive step - obvious trade off) - Catchword
- -
- Cited cases
- T 0641/00
Order
For these reasons it is decided that:
The appeal is dismissed.