European Patent Office

T 1776/13 (Improving personalization of advertising/SAMSUNG) of 25.07.2019

European Case Law Identifier
ECLI:EP:BA:2019:T177613.20190725
Date of decision
25 July 2019
Case number
T 1776/13
Petition for review of
-
Application number
09179420.6
IPC class
G06Q 30/00
Language of proceedings
English
Distribution
No distribution (D)
OJ versions
No OJ links found
Other decisions for this case
-
Abstracts for this decision
-
Application title
Method and system for improving personalization of advertising for mobile devices using peer rating
Applicant name
Samsung Electronics Co., Ltd.
Opponent name
-
Board
3.5.01
Headnote
-
Keywords
Inventive step - improved personalisation of advertisements based on ratings of peers (no
Inventive step - not technical)
Inventive step - reduction of network traffic (no
Inventive step - speculative and bonus effect)
Catchword
-
Cited cases
-
Citing cases
T 2021/17

Order

For these reasons it is decided that:

The appeal is dismissed.