https://www.epo.org/en/node/htb-conference-2024-global-perspectives

​​HTB conference 2024 - Global Perspectives​

Online
English
Free
Image
Abstract curved lines in blue and orange colours

​​HTB conference features four keynote lectures, each followed by a live Q&A session where the audience will be encouraged to engage with the speakers.​ 

Event details

Registration open
MAR
15
9:00 - 12:15 h
Online event

Programme

 

Friday, 15 March 2024
9.00 - 9.10 hrs Welcome
Stephanie Weber, European IP Helpdesk 
Thomas Bereuter, EPO  
Michelle Ray-Jones, LES Thailand 
Mattia Dalla Costa, LES Italy
9.10 – 9.30 hrs Keynote lecture 1: Technology businesses powered by brands
Juergen Graner, Globalator
9.30 – 9.50 hrs Q&A
Juergen Graner, Globalator
Mattia Dalla Costa, LES Italy
9.50 – 9.55 hrs Transition
Stephanie Weber, European IP Helpdesk
9.55 – 10.15 hrs Keynote lecture 2: Focus on your users for your high-growth tech business
David Ai, London School of Economics
10.15 – 10.35 hrs Q&A
David Ai, London School of Economics
Mattia Dalla Costa, LES Italy
10.35 – 10.40 hrs Transition
Stephanie Weber, European IP Helpdesk
10.40 – 11.00 hrs Keynote lecture 3: Manufacturing trends and IP strategies
Audrey Yap, Yusarn Audrey LLC
11.00 – 11.20 hrs Q&A
Audrey Yap, Yusarn Audrey LLC
Mattia Dalla Costa, LES Italy
11.20 – 11.25 hrs Transition
Stephanie Weber, European IP Helpdesk
11.25 – 11.45 hrs Keynote lecture 4: IP commercialization – case study
Apiwat Thongprasert, VISUP
11.45 – 12.05 hrs Q&A
Apiwat Thongprasert, VISUP
Mattia Dalla Costa, LES Italy
12.05 – 12.15 hrs Closing
Stephanie Weber, European IP Helpdesk
Thomas Bereuter, EPO
Michelle Ray-Jones, LES Thailand
Mattia Dalla Costa, LES Italy

Speakers and panellists

Speakers

David Ai
David is Head of Innovation at the London School of Economics has held similar roles in Hawaii, Hong Kong and Stanford. He was Chief Advisor at Hitachi VC, has founded several startups, and was VP at Varian (NYSE: VAR) and Cirque Corporation (now ALPS Japan). He has an MS (computer science) and a Stanford MBA. He is a patent attorney. 

Thomas Bereuter
Thomas is a Certified Licensing Professional with a successful track record in licensing and technology divestment deals. He has founded and supported start-ups as CEO, advisor and coach. He started his 30-year tech commercialisation journey as an inventor and went on to establish an acclaimed academic incubator and technology exploitation office. He joined the EPO in 2013 and has a 15-year history of lecturing at various universities. 

Juergen Graner
Juergen has more than 30 years of experience managing companies, departments and strategic transactions. He has held CEO positions in six countries on three continents and coached over 100 CEOs globally. He has over 25 years of teaching experience and speaks at conferences and publishes articles about strategic transaction management.  

Apiwat Thongprasert
Apiwat is Managing Director at a university venture builder in Thailand with experience driving research from universities to successful commercialisation. He has a background in technology management and B2B business development on the international stage. His expertise spans various industries including Auto-ID, RFID, IoT, medical devices, biotechnology and semiconductors. 

Audrey Yap
Audrey is a qualified lawyer and patent attorney and has extensive experience working with companies at various stages of growth She has been ranked one of the world’s leading IP strategist in the IAM300 for 15 years consecutively. She is co-founder and managing director of ASEAN IP and the corporate practice YUSARN AUDREY LLC. in Singapore. 

Abstracts

Keynote lecture 1
Technology businesses powered by brands 

Juergen Graner 

Technology business leaders often miss the opportunity to build a brand and instead focus primarily on the technology enabling their business. This lecture will provide a deeper strategic understanding of brands and their added-value for technology businesses. It will also provide an overview of the different types of brand that are available to enhance the value of a business. 

Keynote lecture 2
Focus on users for your high growth tech business

David Ai 

Most entrepreneurs believe they know the buyers of their technology well, but there are plenty of examples which show that this is often not the case. In this session we will cover typical mistakes and myths and show you how to truly focus on your customers. We will also explore the intricate relationship between customer focus and your business model, and your unique competitive advantages. 

Keynote lecture 3
Manufacturing trends and IP strategies

Audrey Yap 

The manufacturing sector has undergone significant stress. Understanding the key trends and knowing how to design an effective IP strategy that is aligned with these is crucial. This lecture touches on recent advances in analytics, digital twinning, industry 4.0 and the changes technology companies need to think about to be ready for their next phase of growth. 

Keynote lecture 4
An IP commercialisation case study

Apiwat Thongprasert 

Two years after legal changes in Thailand similar to the US Bayh-Dole Act, this session examines the transformative impact through the lens of a university venture builder. Highlighting the pivotal role of the triple helix collaboration in integrating universities, government and business, the session shares experience and case studies on fuelling innovation and revolutionising a nation’s technological landscape. 

More information

High-growth technology businesses (HTB) are key players in using intellectual assets to foster innovation. They are major drivers of economic growth and job creation. 

The High-growth technology business conference aims to support business decision makers in technology driven businesses (especially in SMEs) by sharing how intellectual property can support their business. 

Organised by the European Patent Academy of the European Patent Office (EPO) and the Licensing Executives Society (LES), it is planned as a virtual, free of charge conference held in one morning session. 

This conference is specially designed for business decision makers and associated IP professionals.

​​Who should attend?  

​Business decision makers and staff in SME’s and large businesses, staff in research institutions involved in commercialisation (TTOs) and IP/business advisors, IP commercialisation experts in PATLIB centres, advisors, IP professionals and investors in high-growth technology businesses, incubator staff members and incubees.

​Registration

Registration

The event is free of charge.  

​Registration deadline: 15 March 2024 

Recording and data protection  

This event will be recorded and the recorded material will be used for documentation and promotional purposes. 

See the Data protection statement on the processing of personal data in the framework of the organisation and management of EPO meetings and events.