World IP Day 2026: IP and Sports: Ready, Set, Innovate

​​The global intellectual property (IP) community will celebrate World IP Day 2026 on 26 April. This year’s theme, “IP and Sports: Ready, Set, Innovate”, highlights how IP supports the technologies, designs and brands that shape modern sport. From advanced equipment and performance-boosting technologies to broadcasts of unforgettable sporting moments, IP is essential in safeguarding and promoting the inventions, designs and brands that motivate athletes and bring fans together worldwide.

​To mark the occasion, a social media campaign will be launched in collaboration with national offices.


​So, to all sports fans, keep an eye on the social media platforms below and follow a fun fitness journey.​

​Follow the conversation using the #WorldIPDay hashtag and discover inspiring stories from around the world.