More on the support for high-growth technology businesses in these excerpts from the book series “Winning with IP”, including a contribution from EPO’s experts (October 2022):
Free online seminar on 30 November 2023 at 17.00 hrs CET.
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Learn more about open innovation, technology push and market pull and IP assessment, and find out how to identify partners and create market opportunities for successful IP commercialisation.
The right approach to IP, especially patents in digitization, offers companies, regardless of their size, opportunities to create and protect customer benefits with innovative solutions. At the same time, however, the increasing complexity also increases the risk of infringement of third-party intellectual property rights. For companies that want to proactively develop their IP portfolio, secure freedom to operate, and manage it in a legally compliant, goal-oriented, and consistent manner, the norms DIN 77006 and ISO56005 show ways to manage these processes.
Author
Alexander Wurzer
Director IP Management Education at CEIPI
Nicky
Wennemer
Legal Counsel, MECAL High-tech/Systems, Enschede, The
Netherlands
Soon
Jia Mei
President, International Institute of IP Management, Paris,
France
Bastian
Best
European and German Patent Attorney, BESTPATENT, Munich, Germany
Martin Wilming
Partner, Hepp Wenger Ryffel AG, St
Gallen, Switzerland
Et al.
Growing technology convergence and speed to market drives the need for a broader set of accessible technologies and IP. This creates market opportunities for increased technology collaboration as some firms and organisations can find expanded uses for their existing technology portfolios (i.e. technology push), whereas others look to resolve innovation gaps using sources outside of their own in-house operations (i.e. technology* or market pull**). Firms need to generate a sophisticated understanding of their future innovation needs based on an integrated approach that combines business, technology and IP strategy. To remain competitive, all technology-driven firms are pushed to move from a closed to an open approach to innovation. To succeed, they need to consider all possible sources of innovation, for both development and commercialisation. Fundamentally, open innovation is a strategic IP management approach that needs to be governed explicitly, not implicitly.
Authors (in alphabetical order)
Bowman Heiden
Co-Director, Center for Intellectual Property (CIP),
University of Gothenburg
Ruud Peters
IP business leader, Peters IP consultancy, former Chief
Intellectual Property Officer (CIPO) of Philips
Watch the "Market pull" and "Technology push" sessions from the High-growth technology business conference 2021.
The Stage-Gate model is a widely used method for structuring the innovation process into defined phases, separated by distinctive gates. However, in its "classic" form, it typically does not include IP aspects. Since a thorough IP process is needed for any successful innovation project, key elements of IP protection have been integrated into the "classic" Stage-Gate model. The company Transitions Optical, for instance, uses such a model.
Authors
Christian Hackl
Managing Director, TUM-Tech GmbH
Sandrine Guillermin
Global IP Counsel, Transitions Optica
Market facilitators play an important role in facilitating IP (intellectual property) transfers. This article reviews the advantages and limitations of the different types of market facilitators and provides guidance on how and when to involve them.
Authors (in alphabetical order)
Bastian July
CEO, GoodIP, and General counsel, ProGlove
Ilja Rudyk
Senior economist, European Patent Office
Market facilitators can be of great value to small and medium-sized enterprises or start-ups looking for early-stage R&D solutions. Learn how organisations such as Knowledge Transfer Ireland can provide access to all the information you need to protect and efficiently commercialise your technology.
Discover the main differences between a private market facilitator and a public agent operating in the Korean market.
Best practices and expert insights from social media are combined to shed more light on the needs of licensees or buyers to improve technology offers and the marketing approaches of licensors and sellers to foster technology transfer.
Authors (in alphabetical order)
Thomas Bereuter
Innovation Support Programme Area Manager, European Patent Academy, European
Patent Office
Bastian July
CEO, GoodIP, and General counsel, ProGlove
Gene Quinn
President and CEO, IPWatchdog
Find out how companies organise their business units to derive value from an intellectual property strategy and which actors play a major role in that process.
In the Technology transfer case studies, each venture has highlighted its takeaways on its path to transforming original research in the lab into commercial applications for use in real life.
Authors (in alphabetical order)
Thomas Bereuter
Innovation Support Programme Area Manager, European Patent Academy,
European Patent Office
Ilja Rudyk
Senior economist, European Patent Office
