les Nouvelles LIVE – EPO-LESI High-growth technology businesses edition
 

IP professionals

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Learn more about open innovation, technology push and market pull and IP assessment, and find out how to identify partners and create market opportunities for successful IP commercialisation.

IP and open innovation: Managing technology push and pull

Growing technology convergence and speed to market drives the need for a broader set of accessible technologies and IP. This creates market opportunities for increased technology collaboration as some firms and organisations can find expanded uses for their existing technology portfolios (i.e. technology push), whereas others look to resolve innovation gaps using sources outside of their own in-house operations (i.e. technology* or market pull**). Firms need to generate a sophisticated understanding of their future innovation needs based on an integrated approach that combines business, technology and IP strategy. To remain competitive, all technology-driven firms are pushed to move from a closed to an open approach to innovation. To succeed, they need to consider all possible sources of innovation, for both development and commercialisation. Fundamentally, open innovation is a strategic IP management approach that needs to be governed explicitly, not implicitly.

Authors (in alphabetical order)

Bowman Heiden

Bowman Heiden
Co-Director, Center for Intellectual Property (CIP), University of Gothenburg


Ruud Peters

Ruud Peters
IP business leader, Peters IP consultancy, former Chief Intellectual Property Officer (CIPO) of Philips

Video: Technology push

Video: Market Pull

Integration of IP into the “classical” Stage-Gate Model

The Stage-Gate model is a widely used method for structuring the innovation process into defined phases, separated by distinctive gates. However, in its "classic" form, it typically does not include IP aspects. Since a thorough IP process is needed for any successful innovation project, key elements of IP protection have been integrated into the "classic" Stage-Gate model. The company Transitions Optical, for instance, uses such a model.

Authors

Christian Hackl

Christian Hackl
Managing Director, TUM-Tech GmbH


Sandrine Guillermin

Sandrine Guillermin
Global IP Counsel, Transitions Optica

Succeeding with market facilitators: How buyers and sellers meet

Market facilitators play an important role in facilitating IP (intellectual property) transfers. This article reviews the advantages and limitations of the different types of market facilitators and provides guidance on how and when to involve them.

Authors (in alphabetical order)

Bastian July

Bastian July
CEO, GoodIP, and General counsel, ProGlove


Ilja Rudyk

Ilja Rudyk
Senior economist, European Patent Office

How to market and license your technology

Best practices and expert insights from social media are combined to shed more light on the needs of licensees or buyers to improve technology offers and the marketing approaches of licensors and sellers to foster technology transfer.

Authors (in alphabetical order)

Thomas Bereuter

Thomas Bereuter
Innovation Support Programme Area Manager, European Patent Academy, European Patent Office


Bastian July

Bastian July
CEO, GoodIP, and General counsel, ProGlove


Gene Quinn

Gene Quinn
President and CEO, IPWatchdog

Video: Marketing for SMEs and technology companies

Succeeding with market facilitators

Market facilitators can be of great value to small and medium-sized enterprises or start-ups looking for early-stage R&D solutions. Learn how organisations such as Knowledge Transfer Ireland can provide access to all the information you need to protect and efficiently commercialise your technology.

Video: Succeeding with market facilitators

Benefits of market facilitators in the Korean market

Discover the main differences between a private market facilitator and a public agent operating in the Korehttps://www.youtube.com/watch?v=3-xYl2ryen8an market.

Video: Benefits of market facilitators in the Korean market

Skills and systems

Find out how companies organise their business units to derive value from an intellectual property strategy and which actors play a major role in that process.

Video: Skills and systems

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